# Smart Profiles

> 📜 **Smart Profiles are a previous product iteration of Plurality Network.**
>
> Smart Profiles are decentralized, user-owned data containers — the original primitive Plurality built to put context under user control. The active primitive used by AI Context Flow today is the **memory bucket**, but memory buckets are an architectural offspring of the Smart Profile model. Smart Profiles formed the conceptual and architectural basis for everything Plurality builds today.

Smart Profiles are user-owned, decentralized, composable containers of context — preferences, history, identity, behavior, intent — that can be used across AI agents and applications to deliver hyper-personalized experiences.

Instead of siloed data spread across platforms, Smart Profiles unify and enrich a user's digital footprint, making it portable, programmable, and private by default.

In an AI-first world, where intelligence is distributed across apps, agents, and platforms, Smart Profiles act as the bridge that carries your context wherever you go — from shopping assistants to content feeds, financial apps to educational agents.

#### Core benefits

**Contextual portability.** Carry digital context between apps and agents without re-entering data or retraining systems.

**Hyper-personalization.** Apps and AI agents can tailor experiences to a user's goals, interests, and history — with consent.

**Context aggregation.** Combine inputs from existing wallets, Web2 profiles, and app usage into a unified AI-ready profile.

**Plural identities.** Create multiple Smart Profiles (e.g. work, play, creator) tied to one root identity but optimized for different contexts.

**Programmable privacy.** Decide what context is shared, with whom, and under what conditions, powered by decentralized access control.

**AI-ready.** Enable context-aware AI agents that understand preferences, adapt over time, and act on the user's behalf.

#### Ownership and control

Users control Smart Profiles using DIDs (decentralized identifiers) created from their wallets. These wallets and DIDs can be controlled from an authentication method of the user's choice — email, Google, a Web3 wallet, or others.

Users retain 100% ownership of their data. No platform owns, controls, or can manipulate it — not even Plurality Network. The same ownership model applies to memory buckets in AI Context Flow today.

#### Integration into Apps

Smart Profiles are a decentralized login mechanism that can be integrated into any app. We cover the developer guides for its integration in the next sections.


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