âThe Reality Spectrum Matrix (RSM)
The Reality Spectrum Matrix (RSM) is a tool that interconnects the existence and experiences of a user across multiple platforms using the user's Smart Profile.
With RSM, you can create incentive mechanisms to drive users through cross-context game loops between social, game, metaverse and e-commerce touchpoints.
RSM's first application is in Fashion Week Connect where it's used for creating campaigns across multiple platforms at the same time.
Want to test it out? Go here.
You can read more about RSM and Fashion Week Connect in the following media mentions:
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