🧐Reputation and Interests

A user's reputation and interests can be extracted from their online activity (digital footprint).


The reputation of a person online consists of the data tagged to the person that represents the skillset and capabilities of that person.

Some examples of reputation are:

  1. The DAOs you have been a part of and for whom you have voted on-chain

  2. The information on the LinkedIn profile represents the skill set of the profile owner

  3. The videos produced on YouTube or LivePeer represent the kind of content the profile owner has mastery over

  4. The questions and answers posted on StackOverflow represent the skill level of a developer on a certain technology

  5. The code commits on GitHub represent the tech stack expertise of the profile owner

  6. The portfolio on Behance or the NFTs held by a person shows the design sense of a designer

  7. The research papers and H-Index show the quality of research of a researcher

  8. The amazon seller ratings of a seller show the quality of product and service of a seller



The interests of a person can be extracted from the type of consumed content. Some examples of how interests can be extracted are:

  1. The token-gated communities user is a part of

  2. Topics of pages liked on Facebook

  3. Influencers followed on Instagram

  4. People followed on Lens or Farcaster

  5. Subreddits joined on Reddit

  6. Search history on YouTube

  7. Created playlists on SoundCloud

  8. Pinned images on Pinterest

  9. Channels joined on Discord


Overall, for any platform to reduce noise and curate user experiences, both the reputation and interests need to be taken into account.

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