Smart Profiles

Profiles are a concept native to the internet and something that every digitally native user is aware of. An average user has 7 profiles on 7 different platforms and they login and logout of several platforms per day.

We believe web3 should also have profiles to benefit from contextualization and personalization features. However, because of the core features of web3, a profile system built on decentralized technologies can be much more powerful than the profile system we have on the internet today.

A decentralized profiles system can be 10x more powerful than web2 profiles system due to inherent interoperability and reusability across platforms

Smart profiles enable the following features:

Features

Easy Login

Smart profiles enable seamless login to platforms using their existing profiles.

If the application is a web3 application, we can also create a wallet for the users using the login method of their choice.

Behind the scenes, we leverage Lit Protocol’s Multi-Party Compute technology to ensure that users remain self-custodial over their wallet without having to worry about seed phrases or recovery mechanisms or even knowing that they have a wallet. We completely abstract all wallet related complexities through our Smart Profiles so users can seamlessly login.

Chain Abstraction

Since creation of wallets is abstracted from the user and all the user sees is a profile, that they can reuse across platforms, we can hide away chain related complexities as well through multi-chain accounts, gas sponsorships, gas abstractions, fiat on-ramps that directly convert to desired tokens and liquidity aggregation to allow for payment of gas through whatever token a user has in their wallet.

Aggregated Context

Smart Profiles are not another profile that you need to create from scratch. It builds up on top of your existing profiles. You just need to connect your existing profiles and/or wallets once, and your smart profile aggregates context which you can then use anywhere.

Your data from your existing profiles is processed, sanitized, encrypted with DIDs and stored on decentralized storage, to be shared with who you want where you want.

Portability

Smart Profiles are stored on a chain-agnostic layer and can plug into any blockchain ecosystem or even with traditional web2 platforms. This reduces the friction of asking users to create a username, pfp, description and fill out long onboarding forms everytime they connect to a new platform. All of this information and more can be reused across platforms on various blockchains.

Personalization

Profiles enable personalization of user experience through utilization of profile information. Smart profiles contain user’s interests that can be used to provide tailored user experiences, thereby enhancing retention.

Profile Gating

Access control on web3 has always been on the basis of either token balances, or holding a certain NFT (commonly known as token gating). Profiles can take this one notch up through utilizing the user's reputation and scores from their profile for access control.

Self Sovereignty

Unlike the current profile system, smart profiles are completely self-sovereign and follow the standards of self-sovereign identity. The data in profiles is attested through Ethereum Attestation Service (EAS) so that the dApps know this is untampered data. Moreover, users can selectively disclose their data to a certain dApp.

Plural Profiles

The concept of one universal identity is flawed. When it comes to browsing the internet, we need different personas for different situations which manifest as profiles.

For example, you would not want your work profile and your social profile to mix up, since you have different social graphs, different content you post and different content you want to consume.

Smart profiles are also plural. Against one root address, users can have multiple smart profiles, each sourced from different sources based on the profile’s context.